1. Portable Media Players Aim at Tapping the Lucrative White-brand Tablet Market

1.1 Competition among Application Processor Suppliers Becoming Fiercer

1.1.1 Rockchip Remains Leadership in Chinese White-brand Tablet Application Processor Shipment

1.1.2 Competition Among Telechips, VIA, and Infotmic Intensifying

2. White-brand Tablets with Capacitive Touch Screens Still Have Room for Improvement

2.1 Prices of Capacitive Touchscreen Tablets Drop Fast

2.2 Technical Specs of Capacitive Touchscreen Tablets Improve Considerably

2.3 China Own-developed Apps Stores Boosting Tablet Sales Volume

3. International and Chinese Tablet Brands Attempt to Invade Apple's Market Share

3.1 Lenovo Tapping Low-price Demand in the Commercial Market

3.2 Beijing ErenEben Aims at the Commercial Gift Market

3.3 Chinese Malata to Tap Tablet Boom with Many Models

4. Conclusion

4.1 White-brand Tablet Market Share to Be Eroded by Subsequent Launches of Low-price Branded Tablets

4.2 Emergence of Tablets Puts Application Processor Suppliers at an Advantage

Appendix

Figure 1 China's Tablet Price Distribution by Price Point

Table 1 International and Chinese Tablet Brands and Their Product Features